When we type a search into Google, it isn’t our prerogative to think about what formula goes behind bringing up the search results. However, Google, and other search engines, are using some calculated magic to bring the most viable and useful results to the top of the page.
One form of marketing that is becoming increasingly important in today’s competitive, technologically advanced world is Search Engine Optimization (SEO). SEO is based on keywords within a web site’s written content, bringing it to the forefront a Google page, right under the paid advertisements.
SEO is important simply because the Google search engine is a competitive one. On average, there are 3.5 Google searches in any given day. How is your website meant to compete with this without quality SEO? The better the content of a website is optimized with SEO, the more it will feature on the front page of a Google search, therefore bringing more clients and persons of interests to click on it.
One great thing about SEO is that it is actually free. Rather than paying Google to put your page at the top, you can target your customer market for free with SEO. Just by knowing the keywords to rally interest and how to place them in the content of the website, big differences will happen to the amount of people visiting your page each day. Ultimately, SEO brings customers to you.
In Singapore, achieving your SEO goals is easier than you may think. There are many SEO writing companies or freelancers who can edit your content and bring your SEO ranking to the top so that it stands out on Google. Alternatively, you can take a course in SEO yourself and get your writing and keyword skills up to scratch to improve your business.
The major advantages of SEO come from the way it connects you to more customers for free. This avoids extortionate costs of advertising. Another great advantage is that SEO allows you to target an audience more clearly. When potential customers type in a keyword, such as “online shopping Singapore”, your website can be listed at the top with the correct SEO strategy. This means that you get more customers on a daily basis.
Finally, the best thing about SEO is that it is there around the clock. With impeccable SEO keywords in your website, your business will have free advertising 24/7. So, if customers aren’t visiting your page often enough, it may be the right time to upgrade and invest in better SEO writing.